KEYNA

EC REP vs Importer: Who Is Responsible for Product Compliance in the EU?

One of the most common misunderstandings in EU product compliance is the difference between an EU Authorised Representative (EC REP) and an importer. Many manufacturers assume: 👉 “The importer will handle everything.” This assumption is dangerous. Because under EU law, both roles have clearly defined – and very different – responsibilities. Misunderstanding this can lead to: compliance gaps…

EU Authorised Representative Explained (EC REP Guide)

The term EU Authorised Representative (EU AR / EC REP) is often mentioned in the context of EU product compliance — but rarely fully understood. Many manufacturers assume it is a formal or optional role. In reality, the EU Authorised Representative plays a clearly defined legal function within the European regulatory framework and can become critical…

KI Bewerbungsfoto online erstellen – ProfilAI als skalierbares SaaS-Projekt aus Polen

Die Digitalisierung verändert nicht nur Prozesse in Unternehmen – sie verändert auch, wie Menschen sich präsentieren. Mit ProfilAI haben wir bei Keyna ein digitales Produkt aufgebaut, das genau an dieser Schnittstelle ansetzt: professionelle Bewerbungs- und Businessfotos – erstellt durch künstliche Intelligenz, ohne Studio, ohne Fotograf, ohne Termin. In diesem Artikel geben wir einen strukturierten Einblick…

EU Authorised Representative: Do You Need One?

Many manufacturers believe that CE certification alone is sufficient to legally sell products in the European Union — but this assumption is one of the most common and costly compliance mistakes. In reality, EU law requires that non-EU manufacturers appoint a formally designated EU Authorised Representative to ensure legal presence, proper documentation handling, and a clear…

Monats-Archive: Februar 2026