Jährliche Archive: 2025

CE Certification China to EU: What Manufacturers Must Know

Many Chinese manufacturers invest significant time and resources into obtaining CE certification, assuming that this step alone ensures access to the European Union market. While CE marking is a critical requirement, it is often misunderstood as a complete approval for selling products in the EU. In reality, CE certification only confirms that a product meets…

Authorised Representative Service in the EU – 欧盟授权代表

Keyna offers non-EU manufacturers (e.g. from China) a comprehensive and legally compliant EU Authorised Representative (EU-AR) service based in Germany for Germany, specifically tailored for general consumer products such as electronic devices, toys, and household goods requiring CE marking. Our core EU Authorised Representative services include: Providing our EU address for product labelling and regulatory…

Warum Kunden Ihr Angebot ablehnen – trotz Interesse (B2B-Vertrieb)

Viele Deals scheitern nicht im ersten Gespräch, nicht in der Demo und auch nicht am Angebot selbst. Im Gegenteil: Der Kunde zeigt Interesse, stellt Fragen, wirkt überzeugt – und lehnt am Ende trotzdem ab oder verschwindet komplett. Genau dieser Punkt wird im Vertrieb regelmäßig falsch interpretiert. Interesse wird mit Kaufbereitschaft gleichgesetzt. Doch im B2B ist…

What Is an Economic Operator in the EU? Explained Simply

The term “economic operator” appears in almost every EU regulation related to product compliance. It is a central concept that defines how responsibility is structured across the entire supply chain. However, many companies misunderstand what it actually means and treat it as a generic or interchangeable label. In reality, the term is legally precise. It…

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