Andreas Schilling, Autor bei KEYNA

Selling in the EU Without an Authorised Representative: Risks Explained

Many manufacturers believe they can enter the EU market without formally appointing an Authorised Representative. As long as products are certified and already selling, everything appears to work. However, this assumption ignores how EU enforcement actually operates — and where compliance is truly tested. Typical mindset: “We are already selling — so everything is fine.”…

Software mit Förderung verkaufen (30–70% günstiger)

Software-Unternehmen stehen vor einem strukturellen Vertriebsproblem: Obwohl der Nutzen von KI-, Automatisierungs- und Digitalisierungsprojekten durch Studien von KfW Research, Europäische Kommission und McKinsey & Company eindeutig belegt ist, scheitern Investitionsentscheidungen im Mittelstand weiterhin häufig an Budgetrestriktionen und fehlender Finanzierung. Genau hier setzen Fördermittel an – nicht als reines Beratungsthema, sondern als entscheidender Hebel im Vertrieb…

EU Compliance Case Study: Why a CE-Marked Video Door System Failed in the EU

Many manufacturers assume that compliance issues only arise in theory or affect poorly prepared companies. In reality, even established manufacturers with certified products can face serious regulatory consequences when the compliance structure is incomplete. This case study is based on a real-world scenario involving a non-EU manufacturer selling electronic products in the European Union over several…

Exporting from Japan to EU: Requirements

Exporting products from Japan to the European Union offers strong business opportunities, but it also requires strict compliance with EU regulations. Many Japanese manufacturers focus primarily on product quality and certification, assuming that this is sufficient for market entry. In reality, the EU requires a complete compliance structure that includes documentation, traceability, clearly defined responsibilities,…

Über: Andreas Schilling

Letzte Artikel von Andreas Schilling

Selling in the EU Without an Authorised Representative: Risks Explained

Software mit Förderung verkaufen (30–70% günstiger)

EU Compliance Case Study: Why a CE-Marked Video Door System Failed in the EU

Exporting from Japan to EU: Requirements

Letzte Kommentare von Andreas Schilling