Über: Andreas Schilling

Blogger, Interims Manager, CSMO, CMO, Marketingprofi Digitalisierung, Funnel, Leadgeneration

Letzte Artikel von Andreas Schilling

Can You Sell in the EU Without an Authorised Representative?

Many manufacturers ask whether an EU Authorised Representative is strictly required. The answer is not a simple yes or no. In some cases, you can sell without one — but only if your compliance structure still meets EU legal requirements in another way. Possible Often risky Frequently misunderstood What EU Law Actually Requires EU regulations…

EU Authorised Representative for Chinese Manufacturers

Many Chinese manufacturers successfully develop and certify products for international markets, but entering the European Union requires more than technical compliance. While CE marking is often seen as the main requirement, EU regulations also demand a clearly defined legal and organisational structure that ensures accountability within the EU. Without this structure, products may be blocked…

EC REP vs Importer: Who Is Responsible for Product Compliance in the EU?

One of the most common misunderstandings in EU product compliance is the difference between an EU Authorised Representative (EC REP) and an importer. Many manufacturers assume: 👉 “The importer will handle everything.” This assumption is dangerous. Because under EU law, both roles have clearly defined – and very different – responsibilities. Misunderstanding this can lead to: compliance gaps…

EU Authorised Representative Explained (EC REP Guide)

The term EU Authorised Representative (EU AR / EC REP) is often mentioned in the context of EU product compliance — but rarely fully understood. Many manufacturers assume it is a formal or optional role. In reality, the EU Authorised Representative plays a clearly defined legal function within the European regulatory framework and can become critical…

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