Kategorie Archive: EU Authorised Representative

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EU Authorised Representative Pre-Screening: A Structured Approach

EU Authorised Representative Pre-Screening: A Structured Approach
Assuming the role of EU Authorised Representative (EU AR) is not a formal or administrative exercise. It is a legally exposed role that involves direct interaction with EU market surveillance authorities, responsibility for documentation availability, and potential liability implications. Despite this, many manufacturers — and even notified bodies — still underestimate the importance of a structured…
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EU Authorised Representative: Avoid EU Product Seizures & Bans

EU Authorised Representative: Avoid EU Product Seizures & Bans
EU market surveillance authorities are significantly tightening enforcement. According to official figures, the Bundesnetzagentur removed around 7.7 million non-compliant electrical and radio devices from the market in 2025/2026. A large proportion of these products were sold via online marketplaces, often by manufacturers based outside the European Union. The message is clear: EU compliance is no…
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Authorised Representative Service in the EU – 欧盟授权代表

Keyna offers non-EU manufacturers (e.g. from China) a comprehensive and legally compliant EU Authorised Representative (EU-AR) service based in Germany for Germany, specifically tailored for general consumer products such as electronic devices, toys, and household goods requiring CE marking. Our core EU Authorised Representative services include: Providing our EU address for product labelling and regulatory…
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